Signal is everywhere

Why iPhone has two ways to answer calls

A deep dive into Apple’s intentional UX Design

Jul 31 •

Setthawut (Steven) Fang

The behavioral science of earthquake

What a natural disaster teaches us about human behavior and preparedness

Jun 28 •

Setthawut (Steven) Fang

The psychological phenomena of elevated perspective

How the Overview Effect transform our thinking and creativity?

Jun 10 •

Setthawut (Steven) Fang

The secret sauce of secret sauce

Unpacking the consumer psychology behind brand's signature sauce

May 25 •

Setthawut (Steven) Fang

Navigating the reciprocal tariff with creativity

How thoughtful communication can minimize its impact for businesses and brands

Apr 15 •

Setthawut (Steven) Fang

From Polite Nods to Aha Moments: The Art of Explaining Complex Ideas

How I used the Feynman technique to make air pollution understandable for kids

Mar 31 •

Setthawut (Steven) Fang

New Day Resolution

Harnessing the fresh start effect to achieve your aspirational goals

Feb 23 •

Setthawut (Steven) Fang

Pride Month: A look back on the history of same-sex marriage

How same-sex marriage came to be from the behavioral science perspective

Jun 30, 2024 •

Setthawut (Steven) Fang

The timing of Jurgen Klopp leaving Liverpool

Did Jurgen Klopp made the right decision to announce him stepping down as the manager of Liverpool midway through the season?

Jun 9, 2024 •

Setthawut (Steven) Fang

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