Archive - Signal Change

Why iPhone has two ways to answer calls

A deep dive into Apple’s intentional UX Design

Jul 31 •

Setthawut (Steven) Fang

June 2025

The behavioral science of earthquake

What a natural disaster teaches us about human behavior and preparedness

Jun 28 •

Setthawut (Steven) Fang

The psychological phenomena of elevated perspective

How the Overview Effect transform our thinking and creativity?

Jun 10 •

Setthawut (Steven) Fang

May 2025

The secret sauce of secret sauce

Unpacking the consumer psychology behind brand's signature sauce

May 25 •

Setthawut (Steven) Fang

April 2025

Navigating the reciprocal tariff with creativity

How thoughtful communication can minimize its impact for businesses and brands

Apr 15 •

Setthawut (Steven) Fang

March 2025

From Polite Nods to Aha Moments: The Art of Explaining Complex Ideas

How I used the Feynman technique to make air pollution understandable for kids

Mar 31 •

Setthawut (Steven) Fang

February 2025

New Day Resolution

Harnessing the fresh start effect to achieve your aspirational goals

Feb 23 •

Setthawut (Steven) Fang

January 2025

Breaking the stigma: A fresh look at plant-based food

How a blind chocolate tasting experiment is changing perceptions and promoting sustainability

Jan 5 •

Setthawut (Steven) Fang

August 2024

The Inside Out of why we pick up our phones

Exploring the emotional impact of smartphone overuse through the lens of Inside Out characters

Aug 10, 2024 •

Setthawut (Steven) Fang

June 2024

Pride Month: A look back on the history of same-sex marriage

How same-sex marriage came to be from the behavioral science perspective

Jun 30, 2024 •

Setthawut (Steven) Fang

The timing of Jurgen Klopp leaving Liverpool

Did Jurgen Klopp made the right decision to announce him stepping down as the manager of Liverpool midway through the season?

Jun 9, 2024 •

Setthawut (Steven) Fang

Mindful eating of ice cream through scooping

A personal story on how I overcome my bad habit of overeating ice cream through behavioral science

Jun 2, 2024 •

Setthawut (Steven) Fang

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