Experimental research

Breaking the stigma: A fresh look at plant-based food

How a blind chocolate tasting experiment is changing perceptions and promoting sustainability

Jan 5 •

Setthawut (Steven) Fang

Increase the adoption of digital reading through relativity and decoy effect

Have you ever read a news article online and encountered a paywall that prevents you from finishing the article unless you pay a subscription fee?

Feb 5, 2024 •

Setthawut (Steven) Fang

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